Services

I offer keynotes, lectures, masterclasses, workshops, advisory sessions, and publications that bridge academic research with practical application. Each format is designed to share evidence-based insights, foster dialogue, and support organizations in addressing their innovation and collaboration challenges.

Lectures & Masterclasses

Through lectures and masterclasses, I offer in-depth perspectives on innovation, collaboration, and value creation — ranging from the human side to organizational aspects to the ecosystem perspective. Lectures provide accessible introductions to key concepts, while masterclasses allow for deeper exploration through interactive discussions and cases. Both formats are designed to connect research insights with practical applications, giving participants knowledge they can use in their own work.

Value highlights:

  • Access research-based insights that translate complex ideas into practical understanding.
  • Learn through interactive exchange that encourages reflection and dialogue.
  • Connect theory with practice to address real organizational opportunities and challenges.

“Dr. Marcel Bogers was a guest lecturer at our internal corporate meeting of R&D Employees. He gave us an interesting lecture covering basic aspects and principles of Open Innovation. The lecture has given a good starting point to the audience new in the field.”

Suzana Jukic, Ph.D., R&D Project Manager, Food Business Group, Agrokor, Croatia

Workshops & Training

I design workshops and training sessions that help participants develop skills for collaboration, innovation, and strategy execution. These formats are highly participatory, combining structured exercises with reflection and peer learning. The goal is to translate insights into action, equipping individuals and teams to drive change in their organizations.

Value highlights: 

  • Practice new approaches through hands-on exercises and real cases.
  • Build team capacity by working collaboratively on shared challenges.
  • Turn insights into action with concrete tools and methods.

"I learned many relevant topics and techniques from this workshop. Thank you for your valuable guidance and sharing knowledge about innovation, open innovation through various examples, readings, and exercises. There was very nice engagement and discussion during the sessions."

Anonymous participant feedback.

Social Media for Research Impact

Social Media for Research Impact is my forthcoming book, exploring how scholars can share ideas, build networks, and make a difference. The book offers practical guidance on increasing visibility, engaging broader audiences, and strengthening societal impact.

In addition to the book, I also offer lectures and workshops on this topic, helping researchers and organizations develop strategies for meaningful online engagement.

Value highlights: 

  • Understand key principles of using social media to extend research reach.
  • Explore practical strategies for engaging audiences inside and outside academia.
  • Apply tailored approaches through lectures and workshops adapted to your needs.

Endorsements for the book 'Social Media for Research Impact: How Scholars Can Share Ideas Build Networks, and Make a Difference':

“Bogers and Young have developed an extremely helpful and useful guide for any academic who wants to harness the tools of social media to enhance the impact of their work. I wish I'd read this ten years ago!”

Henry Chesbrough, Professor at UC Berkeley and Luiss University, father of open innovation.

“Trying to figure out how to use social media for more than just expressing how honored you are to have published something? Want to reach other scholars with deeper insights and connect on ideas? If so, this book is for you.”

Anita M. McGahan, George E. Connell Professor at the University of Toronto and former President of the Academy of Management

"If you are interested in more than just ‘getting published’ in good journals and want your research to help trigger understanding and positive, impactful change in society, then the ideas and advice in this book will help you attain that agenda."

Ian McCarthy, W.J. VanDusen Professor of Innovation and Operations Management, Simon Fraser University

"A refreshingly reflective, research-informed guide that recognises that impact is about listening, ideating, and connecting, not just broadcasting research outputs. This book is a valuable companion for any academic navigating the evolving landscape of scholarly impact, offering practical advice while also grappling with the darker sides of social media."

Ana Isabel Canhoto, Professor in Digital Business, University of Sussex